Work
Four briefs, imagined and answered properly.
Every project on this page is a concept project. The brands are fictional, the work is self initiated, and nothing here represents a real client, real results or a testimonial.
Saraya Residences
Real estate, Dubai, UAE
The imagined brief
A launch website for a waterfront residential tower.
An imagined developer is launching a residential tower to buyers in the Gulf, the UK and South Asia. The site has to feel as considered as the building, work in English and Arabic, and turn interest into booked viewings.
Our approach
- A calm, editorial layout with generous imagery and a restrained sand and teal palette.
- A floor plan explorer that filters by bedrooms, view and floor, built for phones.
- A right to left Arabic version planned into the design system, not bolted on.
- Viewing requests routed straight into the sales team's CRM with source tracking.
Scope
- Website design and build
- Floor plan explorer
- Bilingual CMS
- CRM integration
Services
Ledgerly
Fintech, London, UK
The imagined brief
A money app for freelancers that sets tax aside automatically.
An imagined UK startup wants to help freelancers stop dreading their tax bill. Every payment that lands is split into pots for tax, savings and spending, so the self assessment deadline is never a surprise.
Our approach
- A product built around one moment: getting paid, and seeing it sorted instantly.
- Clear, friendly language that explains money without jargon or anxiety.
- Native feeling iOS and Android apps from a single React Native codebase.
- A launch landing page and waitlist to test positioning before build.
Scope
- Product definition
- App UI and prototype
- iOS and Android build
- Launch landing page
Services
Dhuaan
Restaurant, Karachi, Pakistan
The imagined brief
A brand for a late night barbecue spot on Burns Road.
An imagined Karachi barbecue restaurant wants a brand that honours the city's street food heritage while feeling new enough to travel. Dhuaan means smoke, and the identity grows from that single idea.
Our approach
- A hand drawn smoke curl mark that animates across menus, signage and social.
- An ember and charcoal palette that holds up under neon at midnight.
- Menus designed in English and Urdu with equal care.
- A social content system of reels and templates the team can run every week.
Scope
- Brand identity
- Menu and signage
- Social templates
- Launch campaign
Services
Mehr Skin
Direct to consumer, UK and Pakistan
The imagined brief
A skincare launch, from packaging to the online store.
An imagined founder is launching a small skincare line made for warm climates and melanin rich skin. Everything is needed at once: a brand, packaging, a store and a launch plan for two markets.
Our approach
- Soft, confident packaging with ingredient led labelling that reads at a glance.
- A Shopify store with routines, bundles and quick reordering.
- Founder led launch content for Instagram and TikTok, adapted for each market.
- Email journeys that guide new customers through their routine.
Scope
- Brand and packaging
- Shopify store
- Launch campaign
- Email journeys
Services
Your brief, answered for real.
Tell us what you are working on. Every project is scoped and quoted after a short call.