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DXLSolutions

Branding and design

Brands with a clear idea behind them and the system to carry it.

We build brands from the strategy up: what you stand for, how you sound and how you look. Then we turn it into a working system, so your website, app, packaging and social feed all feel like the same company.

What we do

  • Brand strategy

    Positioning, audience, personality and the core idea everything else hangs from.

  • Naming and verbal identity

    Names, taglines, messaging and a tone of voice your team can actually write in.

  • Visual identity

    Logo, colour, typography, imagery and graphic language, designed to work at every size.

  • Design systems

    Component libraries in Figma that keep websites and apps consistent as they grow.

  • Packaging and print

    Packaging, signage, menus and stationery, prepared properly for production.

  • Motion and content templates

    Logo animation, social templates and presentation decks that make the brand easy to use.

Deliverables

What you receive.

The exact list depends on your scope. These are the pieces most projects include.

  • Brand strategy and positioning document
  • Logo suite and usage rules
  • Colour, typography and graphic language
  • Tone of voice and messaging guide
  • Brand guidelines document
  • Social and presentation templates
  • Packaging, signage or print artwork
  • Organised source files and asset library

Process

From the opening conversation to launch and beyond.

  1. Step 01

    Discover

    Interviews, market review and a strategy workshop to agree what the brand must do.

  2. Step 02

    Design

    Distinct creative routes, then one direction refined in real applications.

  3. Step 03

    Build

    The full identity system, guidelines, templates and production ready artwork.

  4. Step 04

    Grow

    Rollout support across digital, print and social, and help briefing other suppliers.

Typical stack and tools

We choose tools to suit the project and your team, not the other way round. These are the ones we reach for most often.

Design
FigmaIllustratorPhotoshopInDesign
Motion and 3D
After EffectsBlenderLottie
Delivery
Brand guidelinesAsset libraryPrint ready files

FAQ

Good questions.

How much does a brand identity cost?

Every project is scoped and quoted after a short call. A refresh of an existing identity is a very different scope from a new brand with naming and packaging.

How many logo options will we see?

We present a small number of distinct creative routes, each shown in real applications, then refine the chosen one together. Quality of thinking matters more than volume.

Can you refresh our brand rather than replace it?

Yes. Often the right answer is to keep what people already recognise and fix what is inconsistent or dated.

Do we receive the source files?

Yes. You receive organised source files, exports in every format you need and full guidelines.

Is your brand ready for where you are going?

Tell us what you are planning. Every project is scoped and quoted after a short call.