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DXLSolutions

Marketing and social

Marketing that sounds like you and is measured properly.

We plan, make and run marketing that builds a brand and brings in customers. Social content, paid campaigns, search and email, all connected to analytics you can trust. Strategy and production sit together, so ideas reach the feed quickly and in the right voice.
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What we do

  • Strategy and planning

    Audience, positioning, channels and a content calendar tied to what the business needs this quarter.

  • Social content

    Short form video, carousels, stills and copy, produced in house and adapted for each platform.

  • Paid media

    Meta, Google, TikTok and LinkedIn campaigns with clear structures, creative testing and weekly optimisation.

  • Search and SEO

    Keyword research, on page improvements and content that answers what your customers are actually searching for.

  • Email and CRM

    Welcome journeys, newsletters and lifecycle flows that turn interest into repeat business.

  • Measurement

    Tracking set up correctly, dashboards that make sense and honest monthly reporting.

Deliverables

What you receive.

The exact list depends on your scope. These are the pieces most projects include.

  • Marketing strategy and channel plan
  • Monthly content calendar
  • Social posts, reels and campaign creative
  • Paid campaign setup and management
  • Landing pages built for campaigns
  • SEO audit and content plan
  • Email templates and automated journeys
  • Analytics dashboards and monthly reports

Process

From the opening conversation to launch and beyond.

  1. Step 01

    Discover

    Audit of your channels, competitors and data, followed by clear goals and a plan.

  2. Step 02

    Design

    Creative direction, content pillars, templates and the tone of voice for every channel.

  3. Step 03

    Build

    Production, scheduling and campaign launch with tracking in place before money is spent.

  4. Step 04

    Grow

    Weekly optimisation, monthly reviews and a plan that adapts to what the data shows.

Typical stack and tools

We choose tools to suit the project and your team, not the other way round. These are the ones we reach for most often.

Paid media
Meta AdsGoogle AdsTikTok AdsLinkedIn Ads
Measurement
GA4Google Tag ManagerLooker StudioSearch Console
Email and CRM
KlaviyoMailchimpHubSpot
Production
Premiere ProAfter EffectsCapCutFigma

FAQ

Good questions.

How much does a marketing retainer cost?

Every engagement is scoped and quoted after a short call. Retainers are shaped around the channels, the volume of content and whether we manage paid media for you.

Is ad spend included?

No. Ad spend is paid directly by you to each platform, so you keep full visibility and control of the budget.

Which markets do you run campaigns in?

We plan and run campaigns for audiences in the UK, the Gulf, the US and Pakistan, adapting creative and language to each market.

Do you produce the content or just schedule it?

We produce it. Design, motion, copy and editing are done in house, and we coordinate shoots when original footage is needed.

How do you report on results?

You get a live dashboard and a written monthly review covering what we did, what we learned and what we will change next.

Ready for marketing that is measured properly?

Tell us what you are planning. Every project is scoped and quoted after a short call.

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